Friday, December 3, 2021

Austin-Egypt Fashion Exchange Program Opens Pop-Up Store in Downtown Austin

The City of Austin Economic Development Department invites residents to shop the ATX+EGYPT Fashion Pop-Up this holiday season. The pop-up store features clothing, jewelry, bags, leather goods, and more by Austin and Egyptian fashion designers participating in the ATX+EGYPT Entrepreneurship Program. The store will be open December 5 - 20 at 225 West 2nd Street and open Monday – Saturday 11 a.m. - 7 p.m. and Sunday from 12 - 5 p.m.

"This pop-up store is a great opportunity to support Austin fashion designers during the holiday season," said Sylnovia Holt-Rabb, Acting Director for the Austin Economic Development Department. "The store also provides fashion designers from Cairo with an opportunity to access the U.S. market. We are excited to welcome shoppers into the ATX+EGYPT Fashion Pop-Up and support our world-renowned fashion industry." 

The ATX+EGYPT Fashion Pop-Up is funded through a grant from the U.S. Embassy Cairo and operated through a partnership between the City of Austin, the ACC Fashion IncubatorFashion By TexasLa Reina and Macy's. As part of the fashion exchange, a pop-up store in Egypt will open in February 2022 featuring the Austin fashion brands. 

"We are thrilled to welcome global designers to this in-store experience," said Nina Means, ACC Fashion Incubator Director. Means invited ACC Fashion Incubator partner, Macy's, to support the pop-up shop delivery team providing guidance and equipment to the buildout, visual merchandising, and sales team training.   

The pop-up store is part of the ATX+EGYPT Entrepreneurship Program, a year-long international business development program supporting the global expansion of Austin-based fashion businesses. The no-cost program prepares local fashion businesses for the global $1.5 trillion fashion marketplace and increases exposure of emerging Egyptian businesses to the Austin and United States economy.  

Learn more about ATX+EGYPT and the ATX+EGYPT Fashion Pop-Up Shop at  


About the City of Austin Economic Development Department
The City of Austin Economic Development Department supports business growth, creative industries, and local communities. These programs build an equitable, sustainable economy to improve the lives of all Austin residents. To learn more about helpful resources, visit or follow us @AustinEconDev on Facebook and @AustinEconDev on Twitter.

About the U.S. Embassy in Cairo, Egypt 

Cultural, academic, and professional exchanges are just one way the United States partners with the people and government of Egypt. Learn more at the Embassy's website,, and follow the U.S. Embassy's partnership with the City of Austin on Facebook, Instagram, and Twitter at @USEmbassyCairo.  


About the Austin Community College (ACC) Fashion Incubator 

The Austin Community College is a nationally recognized two-year college serving Central Texas. ACC is focused on student success and providing affordable, flexible pathways to help students reach their education goals, learn new job skills, or advance their career. The college currently enrolls more than 70,000 students annually. The Austin Community College Fashion Incubator is a high-tech facility that educates students, designers-in-residence, and local industry. We partner with the City of Austin Economic Development Department to provide a real-to-industry educational experience to develop local workforce in the fashion industry. For more information visit and follow the Austin Community College Fashion Incubator on Facebook, Instagram, and Twitter.  


About Fashion By Texas 

Fashion By Texas, a social impact brand focused on redefining the fashion conversation. We emphasize emerging and established designers that have focus on sustainability, ethics, giving back and inclusive runways. Austin Fashion Week is the fifth largest fashion week in the U.S. 


About La Reina 

La Reina is Egypt's first online platform for rental designer fashion items. The e-commerce platform is well designed to provide a sophisticated connection between both, dress owners and renters. Driven by smart technology, La Reina offers an unparalleled shopping experience. Customers have the ultimate freedom to shop whenever wherever, without putting much effort in time, effort or money. La Reina was recently named to Forbes Middle East Top 10 Women Behind Middle Eastern Brands. 


About Macy's  

Macy's is America's Department Store and customers come to us for fashion, value and high-quality products. At Macy's, giving back is part of our DNA as a culture. We support and serve the communities in which we live and work and strive to make a difference in every market we serve, supporting local organizations through funding and volunteer service. With fashion, value and celebration as our guide, Macy's makes life shine brighter for our customers, colleagues, and communities.

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